ABSTRACT. The e-commerce fields is encounter very grow fast,
driven by increasing internet penetration and the use of
mobile devices among the public. In Indonesia, various ecommerce
platforms compete to attract consumer attention,
including Blibli. Blibli is a marketplace platform owned by
PT Global Digital Niaga Tbk, which operates under the
trade name Blibli Tiket Group. This review aims to
examine the impact of e-service quality and confidence in
purchasing decisions, focusing on users of the Blibli
marketplace application in Bandung City. The study adopts
a quantitative approach, utilizing both descriptive and
verification methods. The study population consists of
Blibli app users, selected based on the average number of
active users, with a sample size of 100 respondents. Data
analysis includes tests for data quality, classical
assumptions, and the relationship between variables.
Hypothesis testing is conducted using the t-test (partial)
and F-test (simultaneous). All data processing is carried
out using SPSS version 26. The regression analysis reveals
that e-service quality (6.864) and trust (4.831) significantly
influence purchasing decisions, with an F-value of 59.548
and a p-value of 0.000. These findings indicate that both eservice
quality and trust have a strong and positive effect
on purchasing decisions.
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