The competition for recruiting students in higher education institutions is intensifying, particularly in West Java, due to the large amount of higher education institutions in the region. The capacity of state higher education institutions (SHEIs) in this area remains limited,…
Abstract. Riset ini diperuntukan guna menganalisis keputusan pembelian pada live streaming serta customer review di bidang fashion thrifting pada toko sm.chloting di platform shopee. Pengambilan informasi memakai google form. penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada 106…
Abstrak. Penelitian ini mengulas bagaimana YouTube Advertising memengaruhi niat beli (purchase intention) konsumen Agoda, dengan kesadaran merek (brand awareness) sebagai variabel perantara. Penelitian ini menerapkan pendekatan kuantitatif berbasis survei, menggunakan kuesioner yang dijawab oleh 100 responden. Analisis data dilakukan melalui…
Abstract. The purpose of this study is to test how much the Influence of Live Shopping Promotion and Free Shipping on the Purchase Decision of Deenay Store Consumers through the Shopee Platform. The problem raised is the phenomenon of a…
Abstract. This study aims to determine the effect of consumer preferences and awareness on interest in organic vegetables. Factors observed inthis study were information, consumer preferences, consumer awareness, and consumer buying interest toward organic vegetables. Thisresearch uses descriptive quantitative method.…
Abstract. This research examines the application of product differentiation and effective digital marketing strategies for revitalizing traditional retail stores, using Kios Maju Berkah as a case study. In an era of increasingly intense competition between traditional retail, modern retail, and…
ABSTRACT. The e-commerce fields is encounter very grow fast,driven by increasing internet penetration and the use ofmobile devices among the public. In Indonesia, various ecommerceplatforms compete to attract consumer attention,including Blibli. Blibli is a marketplace platform owned byPT Global Digital…